Even as rivals rushed into iBuying, Realtor.com resisted the home-buying craze. Until now.
The listings portal said last week that it is launching a seller’s marketplace, where sellers can request offers from Opendoor, EasyKnock, HomeGo, and WeBuyHouses.com instead of listing directly on MLS and the open market.
While Realtor.com, which is owned by Rupert Murdoch’s News Corp., won’t be buying and selling Boston real estate itself, it aims to be a “one-stop-shop” for sellers.
In a new deal with Opendoor, sellers who visit Realtor.com can accept offers and complete all-digital transactions, Inman reported. The partnership with Realtor.com is Opendoor’s second, following a deal with Redfin last year. Prospective sellers can use Redfin’s site to request offers from Opendoor or list with a Redfin agent.
Until now, Realtor.com has avoided home-buying, even as its chief rival, Zillow, has invested heavily in the sector.