1. Bad pictures.

When NAR (Nation Association of Realtors) surveyed home buyers nationally to find out what was the most important element in their home search, the response was overwhelming. Home buyers picked photos as the most useful element in their home search process (NAR 2018 Home Buyers and Sellers Report), over price, description, and location! Shockingly, the majority of real estate agents are still not paying for professional photographer to sell their listings. They take average or terrible pictures and the poor home owner wonders why their Boston Charles River Park condo is not selling.

2. Bad online marketing.

Most real estate agents are not willing to fork over any money to help your Boston Charles River Park condo to sell. The big real estate websites out there all allow “featuring”. This is option for all real estate agents, if they want they can pay extra so that your home shows up before other like Boston downtown condos. Typically this means your home matches the buyer’s search criteria and shows up on the first page of results, when there could be 5, 10, or even 20+ pages of matching homes. I generate 10X to 100X more views than my competitors, for the simple fact that I’m willing to send money to help my clients home sell. 

3. Bad description.

BELIEVE IT OR NOT SOME REAL ESTATE AGENTS ARE STILL INPUTTING THEIR DESCRIPTIONS IN ALL CAPS LIKE WE ARE STILL IN 1995. I’m shocked beyond belief when I see a luxury home (900K or more in our market) that has a tiny description with no supplementary information, when I know that home is packed with awesome features. I typically use 100% of the available character space in my descriptions, trying to highlight all the features of the home – and if there is still not enough space, we can attached a PDF brochure to MLS (our local MLS system that all buyer’s agent use) for the buyer’s agents to show to their clients during a showing.

4. Errors in the listing.

I shudder when I’m on MLS looking for a Charles River Park for sale and see a fellow real estate agent has market a beautiful downtown condo as a single-family home, or a manufactured home, or even has listed it as vacant land. It is crazy but true. Some downtown Boston real estate agents are so bad they are putting listings in the completely wrong category. I can’t help but feel terrible for that homeowner. (When I see it I report it, but sometimes I see it after the fact, as a cancelled listing.) The poor homeowner can’t figure out why their home won’t sell while all their neighbors homes are selling, little did they know someone listed their home as a condo! Watch out especially for limited representation real estate agents who offer to put your home on MLS for $500 or something like that while providing no services, no liability, and no representation. I’ve found their MLS listings are quite often full of terrible errors.

5. Bad price.

I listed this last because if any one of the previous four items are wrong, those should be fixed first before the Charles River Park condo homeowner decides to reduce their price. It is true your home will not sell if you have a price that is not feasible in your local market, but first make sure your real estate agent is doing their job and providing full service representation and excellent marketing. It is common for me to talk with a Charles River Park condo owner that can’t figure out why their home is not selling, to eventually take over the listing once their agent is fired or their listing expires, and then sell the same home for the same price in less than 30 days.

Charles River Park condos for sale 2019


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Charles River Park Condo for Sale News 2019

The click on the links below regarding Charles River Park condos for sale.

What’s happening with Charles River Park condos for sale in 2019

The benefits of buying a Charles River Park condo in 2019

How you can market Charles River Park condos for sale

Ways you can help sell your Charles River Park condo

How’s the Charles River Park condo market doing in 2019?

View Charles River Park condos for sale plus important data

Charles River Park condos for sale, why you should have a broker

If you’re thinking of selling your Charles River Park condo. Do it now!

5 questions to ask before listing your Charles River Park condo for sale

Charles River Park condominiums 2019

Interior design trends for Charles River Park condos for sale

Charles River Park condos. Is it better to rent or own?

 

 

 

Author Profile

John Ford
John Ford
EXPERIENCE

Over the course of 20 years in the Boston downtown real estate market, John represented and sold numerous, condominiums, investment and development properties in Greater Boston and in the surrounding suburbs



In addition to representing Boston condo buyers and sellers, John is currently one of the most recognized Boston condo blog writers regarding Boston condominiums and residential real estate markets. John's insights and observations about the Boston condo market have been seen in a wide variety of the most established local & national media outlets including; Banker and Tradesman, Boston Magazine The Boston Globe, The Boston Herald and NewsWeek and Fortune magazine, among others.



HISTORY

For over 24 years, John Ford, of Ford Realty Inc., has been actively involved in the real estate industry. He started his career in commercial real estate with a national firm Spaulding & Slye and quickly realized that he had a passion for residential properties. In 1999, John entered the residential real estate market, and in 2000 John Started his own firm Ford Realty Inc. As a broker, his clients have come to love his fun, vivacious, and friendly attitude. He prides himself on bringing honesty and integrity to the entire home buying and selling process. In addition to helping buyers and sellers, he also works with rental clients. Whether you’re looking to purchase a new Boston condo or rent an apartment, you’ll quickly learn why John has a 97% closing rate.

AREAS COVERED

Back Bay

Beacon Hill

Charles River Park

Downtown/Midtown

North End

South End

Seaport District

South Boston

Waterfront

Brookline

Surrounding Communities of Boston
Contact
John Ford and his staff can be reached at 617-595-3712 or 617-720-5454. Please feel free to stop by John's Boston Beacon Hill office located at 137 Charles Street.




John Ford
Ford Realty Inc
137 Charles Street
Boston, Ma 02114

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