© 2026 MLS Property Information Network, Inc. (MLSPIN). All rights reserved.
The property listing data and information, or the Images, set forth herein were provided to MLS Property Information Network, Inc. from third-party sources, including sellers, lessors, landlords, and public records, and were compiled by MLS Property Information Network, Inc. The property listing data and information, and the Images, are for the personal, noncommercial use of consumers having a good faith interest in purchasing, leasing, or renting listed properties of the type displayed to them and may not be used for any purpose other than to identify prospective properties which such consumers may have a good faith interest in purchasing, leasing or renting. MLS Property Information Network, Inc. and its subscribers disclaim any and all representations and warranties as to the accuracy of the property listing data and information, or as to the accuracy of any of the Images, set forth herein.

MLS PIN data last updated at July 12, 2026, 9:59 AM ET

Ford Realty Menu of Flat Fee Listings for Boston and the North Shore

Buyers receive 60% rebate from our portion of the broker fee

As a home seller, it sounds like you have a solid grasp of the current 2026 landscape for flat-fee listings in the Boston and North Shore areas. Here is a concise breakdown of how those Ford Realty tiers typically function based on the service levels you’ve identified:

1. Basic “Entry Only” – $500.00

This is essentially a “digital signpost” service.

Visibility: Your home is listed on the local MLS, which syndicates to Zillow, Realtor.com, and local brokerage sites.
Your Role: You are the primary point of contact. You handle photography, scheduling all showings, vetting buyers, and all contract negotiations.
Best for: Experienced sellers or those comfortable managing real estate paperwork and logistics independently.

2. Flat Fee (Assisted) – Starting at $1,500.00

This tier bridges the gap between DIY and full representation.

The Upgrade: The broker takes professional photos and handles the listing setup.
Added Support: You gain professional guidance for the initial setup, ensuring the listing looks polished to attract higher-quality leads.
Broker Role: 60-day listing, one open house per month, schedule day and evening showings. The negative is that the full fee is due after 60 days even if the house/condo doesn’t sell or go under agreement.

3. Full-Service – 1% Commission

This is the “hands-off” alternative to the traditional 2.5%–3% model.

The Full Package: Professional photography and floor plans are included.
Active Management: The broker hosts one open house per month and handles day/evening showings.
Logistics: They are physically present for the BFD smoke detector inspection and the home inspection, taking significant stress off your plate.

Key Financial Reminders

Buyer’s Side: Regardless of your flat fee, remember to factor in the 2%–3% commission for the buyer’s agent to keep your home competitive.
Tax/Closing: Budget for the MA transfer tax ($4.56 per $1,000) and ensure all Condo fees are cleared to avoid delays at closing.