In a recent survey by, people thinking about selling their Boston condos indicated they’re generally willing to allow their agent and some potential buyers inside their home if done the right conditions. They’re less comfortable, however, hosting an open house. This is understandable, given the health concerns associated with social contact these days. The question is if you need to sell your Beacon Hill condo now, what virtual practices should you use to make sure you, your family, and potential buyers stay safe in the process?

Does your Beacon Hill broker have a digital game?

In today’s rapidly changing Boston real estate market, it’s more important than ever to make sure you have a digital game plan and an effective online marketing strategy when selling your Beacon Hill condo. One of the ways your agent can help with this is to make sure your listing photos and virtual tours stand out from the crowd, truly giving buyers a detailed and thorough view of your home.

Ask your Boston real estate broker this question, If I were to look up Beacon Hill condos for sale where would I find you? If a Boston real estate company is not on the first page of Google for terms; Boston Beacon Hill condos, Beacon Hill condos, or Beacon Hill condos for sale. How will a prospective Beacon Hill condo buyer find your home for sale? 

Beacon Hill Condo marketing

So, if you’re ready to move forward, internet marketing practices may help you win big when you’re ready to sell. While abiding by state and local regulations is a top priority, a real estate agent can help make your sale happen. Boston real estate brokers know exactly what today’s buyers need, and how to put the necessary digital steps in place. For example, according to the same survey, when asked to select what technology would be most helpful when deciding on a new home, here’s what today’s homebuyers said, in order of preference:

  • Virtual tour of the home
  • Google Search  Marketing
  • Accurate and detailed listing information
  • Detailed neighborhood information
  • High-quality listing photos
  • Agent-led video chat

After leveraging technology, if you have serious buyers who still want to see your Beacon Hill condo in person, keep in mind that according to the National Association of Realtors (NAR), there are ways to proceed safely. Here are a few of the guidelines, understanding that the top priority should always be to obey state and local restrictions first:

  • Limit in-person activity
  • Require guests to wash their hands or use an alcohol-based sanitizer
  • Remove shoes or cover with booties
  • Follow CDC guidance on social distancing and wearing face coverings

Getting comfortable with your agent – a true trusted advisor – taking these steps under the new safety standards might be your best plan. This is especially important if you’re in a position where you need to sell your house sooner rather than later.

Nate Johnson:

“As real estate agents and consumers seek out ways to safely complete these transactions, we believe that technology will become an even more imperative part of how we search for, buy and sell homes moving forward.”

It sounds like some of these new practices might be here to stay.

Boston Real Estate and the Bottom Line

In a new era of life, things are shifting quickly, and Google Search virtual strategies for sellers may be a great option. Opening your doors up to digital approaches may be game-changing when it comes to selling your Beacon Hill home. Also, remember to check the Google Reviews of any Beacon Hill broker you may hire. Let’s connect so you have a trusted Boston real estate professional to help you safely and effectively navigate through all that’s new when it comes to making your next move.

Beacon Hill Condo Sales Data Updated in Real-Time 

Click the link below for Beacon Hill condo sales charts:

Beacon Hill condo sales data based on real-time – 30-day tracking

View Beacon Hill condos for sale. Updated in real time.

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