Selling your home is really really hard and almost impossible. Being a real estate agent takes the skill and intelligent similar to being a cardiologist or Nobel Prize-winning scientist. It’s really really hard to sell your home, and, especially in this market, near impossible.

I’m joking!

All you really have to do is price your house right, and it will sell itself.

Well, not exactly true, I guess. Actually, there are three things you need to do in order to sell your home.

Two are within your control, one is not.

From today’s Globe:

“You need three ingredients to sell in this market,” said James Gibbons of RE/MAX Landmark Realtors in Stoughton. “The house has to be in a good location. Second, it has to be in great condition, which wasn’t necessarily a factor three or four years ago. And the most important factor is price. You have to be, in a nutshell, the best property out there in the price range you’re in.”

Selling your home isn’t hard at all. I’m serious. Yes, getting the word out about your home is important – that’s what the local Multiple Listing Service is for, right? And, yes, on occasion, open houses can help.

Beyond that, just do the obvious: make your home look brand new, or “like new”. Get rid of all the crap you have laying around, paint the trim around the doorways, scrub the countertops. That’s about it.

And, price it right.

Ask too much in a down market and you may lose – By Vanessa Parks, The Boston Globe

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Updated: 1st Quarter 2018

Author Profile

John Ford
John Ford

Over the course of 20 years in the Boston downtown real estate market, John represented and sold numerous, condominiums, investment and development properties in Greater Boston and in the surrounding suburbs

In addition to representing Boston condo buyers and sellers, John is currently one of the most recognized Boston condo blog writers regarding Boston condominiums and residential real estate markets. John's insights and observations about the Boston condo market have been seen in a wide variety of the most established local & national media outlets including; Banker and Tradesman, Boston Magazine The Boston Globe, The Boston Herald and NewsWeek and Fortune magazine, among others.


For over 24 years, John Ford, of Ford Realty Inc., has been actively involved in the real estate industry. He started his career in commercial real estate with a national firm Spaulding & Slye and quickly realized that he had a passion for residential properties. In 1999, John entered the residential real estate market, and in 2000 John Started his own firm Ford Realty Inc. As a broker, his clients have come to love his fun, vivacious, and friendly attitude. He prides himself on bringing honesty and integrity to the entire home buying and selling process. In addition to helping buyers and sellers, he also works with rental clients. Whether you’re looking to purchase a new Boston condo or rent an apartment, you’ll quickly learn why John has a 97% closing rate.


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John Ford and his staff can be reached at 617-595-3712 or 617-720-5454. Please feel free to stop by John's Boston Beacon Hill office located at 137 Charles Street.

John Ford
Ford Realty Inc
137 Charles Street
Boston, Ma 02114



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