I raised the above question on how Boston real estate brokers should be paid to another downtown real estate broker this evening. She told me getting paid by the hour was a “dumb idea”

After the Boston real estate broker told me that, I was reminded what a marketing blog writer once said regarding ideas that others might think was dumb.

As dumb as selling shoes, an item that comes in 100s of sizes, over the internet.

As dumb as expecting people to find a date or a spouse online.

As dumb as building an encyclopedia that anyone can edit.

You get the idea. Electric cars with 100-mile range, vegan hamburgers, milk made from oats, free college courses…

The next breakthrough is almost certainly going to be something really dumb. Or perhaps merely obvious and unoriginal.



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