Staging a Beacon Hill home on a dime

I’m currently working with a client on a Beacon Hill home ready to be listed. It’s a great Beacon Hill condo and an opportunity for a family to get a good deal, but it will be currently unoccupied, which doesn’t show well to potential buyers – I’ll explain why below. So, I asked my friend and staging guru, to help me get this home staged for sale. There were two caveats, I told her: 1) We have to do it for less than $1,000; and 2) We have to stage the entire, empty house from scratch. As I write this, I’m surprised that she’s still my friend! 😉 So, there you have it, that was our challenge. And through this process, here’s what I learned about staging a Beacon Hill home on a dime:

Have a professional designer involved!

Really, a pro is so helpful, and if you’re in Boston Beacon Hill, please call me so that so I can help you. But seriously now, even if you can’t or don’t want to afford a designer to do the entire job for you, you could ask them if they would consult for you, tell you what to do, and you can do all the leg work.

Pay attention to the tiniest details –

The little touches can go far when staging or updating (or both). What we did with this Beacon Hill condo was to replace the old, outdated, brass light fixtures and ceiling fan, spray paint the brass fireplace screen to a modern black and voila, the look began to change. Other tiny details might include changing switch plates; and kitchen drawer and cabinet hardware; or even replacing old bathroom faucets. All are relatively inexpensive, yet go a long way to improving the look.

Phone a friend –

Like I mentioned above, this Boston Beacon Hill condo will be totally vacant when we got started and there’s really no way to totally stage a home with less than $1,000. So, the owner bought some pieces at Ikea and pooled some pieces from our own homes together to outfit this home. And, it’s looking pretty good! So, when staging your Beacon Hill home, think about borrowing pieces from friends and family to fill in or update your look where needed.

**Best tip** Tell the story of how the Beacon Hill condo lives

When I list a Beacon Hill condo or show a home, I like to be able to tell its story, of how it’s best lived in, so that the potential buyers can visualize the home as their home (or not their home). A home is not just square footage, it’s a great outdoor rood deck for entertaining, it could be a neighborhood like Beacon Hill that has history. Staging a home effectively helps tell the story of the home and removes annoying distractions like the brass fireplace screen.


And yes, we did get it all done for less than $1,000.

Boston condos for sale in Beacon Hill

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Author Profile

John Ford
John Ford

Over the course of 20 years in the Boston downtown real estate market, John represented and sold numerous, condominiums, investment and development properties in Greater Boston and in the surrounding suburbs

In addition to representing Boston condo buyers and sellers, John is currently one of the most recognized Boston condo blog writers regarding Boston condominiums and residential real estate markets. John's insights and observations about the Boston condo market have been seen in a wide variety of the most established local & national media outlets including; Banker and Tradesman, Boston Magazine The Boston Globe, The Boston Herald and NewsWeek and Fortune magazine, among others.


For over 24 years, John Ford, of Ford Realty Inc., has been actively involved in the real estate industry. He started his career in commercial real estate with a national firm Spaulding & Slye and quickly realized that he had a passion for residential properties. In 1999, John entered the residential real estate market, and in 2000 John Started his own firm Ford Realty Inc. As a broker, his clients have come to love his fun, vivacious, and friendly attitude. He prides himself on bringing honesty and integrity to the entire home buying and selling process. In addition to helping buyers and sellers, he also works with rental clients. Whether you’re looking to purchase a new Boston condo or rent an apartment, you’ll quickly learn why John has a 97% closing rate.


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John Ford and his staff can be reached at 617-595-3712 or 617-720-5454. Please feel free to stop by John's Boston Beacon Hill office located at 137 Charles Street.

John Ford
Ford Realty Inc
137 Charles Street
Boston, Ma 02114



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