Tips on staging your Midtown condo for sale. Of all the tasks involved in preparing your Midtown for sale, staging it so that it will appeal to prospective Boston real estate buyers may be the most deceptively difficult. You want to make the space look inviting and comfortable while eliminating extraneous details that prevent buyers from seeing themselves in the space.

Staging requirements may vary. It may be a simple matter of cleaning and putting away personal items, or it may require more elaborate steps, such as home renovation for your downtown condo. Here are five general tips to help you stage your home successfully.

Stage Inside and Out

First impressions are important when downtown Boston real estate. The first thing potential buyers see is your yard and house exterior. Stage it by cleaning and making repairs so that the initial impression it makes will be a positive one.

Prioritize When Staging on a Budget

It’s a good idea to stage the entire Midtown condo if you can, but it may not be possible on a limited budget. If you can only afford to stage part of your downtown Boston condo focus on the most important areas:

  1. Kitchen
  2. Living Room
  3. Master Bedroom

A survey by the National Association of Realtors showed that the living room is the most important space to stage, so focus on that area first.


Remove any personal items and store them out of sight. This will help the buyers by not distracting them, but do it for yourself as well. You don’t want to risk family heirlooms being stolen or damaged.

Clean Like Company is Coming

Buyers can get hung up on cosmetic issues, and a dirty home is unlikely to impress them. Don’t leave behind any distracting dirt. If necessary, take the next step with repairs or a Boston real estate renovation.

Let Your Light Shine

Repairing or replacing any fixtures that are broken or outdated, as well as opening up curtains and blinds to take advantage of the sunshine, literally puts your home in the best possible light.

An experienced real estate agent can help you successfully face the challenge of selling real estate. When you’re ready to sell your home, contact us for more information.

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Author Profile

John Ford
John Ford

Over the course of 20 years in the Boston downtown real estate market, John represented and sold numerous, condominiums, investment and development properties in Greater Boston and in the surrounding suburbs

In addition to representing Boston condo buyers and sellers, John is currently one of the most recognized Boston condo blog writers regarding Boston condominiums and residential real estate markets. John's insights and observations about the Boston condo market have been seen in a wide variety of the most established local & national media outlets including; Banker and Tradesman, Boston Magazine The Boston Globe, The Boston Herald and NewsWeek and Fortune magazine, among others.


For over 24 years, John Ford, of Ford Realty Inc., has been actively involved in the real estate industry. He started his career in commercial real estate with a national firm Spaulding & Slye and quickly realized that he had a passion for residential properties. In 1999, John entered the residential real estate market, and in 2000 John Started his own firm Ford Realty Inc. As a broker, his clients have come to love his fun, vivacious, and friendly attitude. He prides himself on bringing honesty and integrity to the entire home buying and selling process. In addition to helping buyers and sellers, he also works with rental clients. Whether you’re looking to purchase a new Boston condo or rent an apartment, you’ll quickly learn why John has a 97% closing rate.


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John Ford and his staff can be reached at 617-595-3712 or 617-720-5454. Please feel free to stop by John's Boston Beacon Hill office located at 137 Charles Street.

John Ford
Ford Realty Inc
137 Charles Street
Boston, Ma 02114



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