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Who came up with balloons for car dealers and Boston condo agents conducting open houses?

I bring this up because as we enter the heart of the Boston condo spring market, I ensure you in the next few Sundays you’ll see open houses signs in Beacon Hill and Back Bay with balloons attached to the signs. This is not just a Boston condo agent phenomena, its very popular with car dealers as well.

In the clip below Brian Regan takes a humorous look about the concept with salespersons and balloons


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