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In the Beacon Hill real estate market, professional photos are now a requirement. It is simply no longer acceptable for Boston real estate agents to take their own cell phone photos in todays market you must use a professional!

Study after study shows that using a professional photographer to shoot your Boston real esate for sale listing photos will attract more buyers, generate more buzz around your condominuium.

NAR finds 93% of buyers use the internet to search for homes

In their 2019 Profile of Home Buyers and Sellers, the National Association of Realtors found that not only do 44% of home buyers start their home search by looking online, but that nearly all will look online at some point. 

We’re visual beings — most people find that they learn more about a Beacon Hill condo for sale by looking at images than they do by reading the listing description. In many cases, if the images don’t look appealing, buyers are not going to bother reading the listing description. 

What makes a professional photo professional?

It comes down to three things: The camera, the software, and the person behind it the lens. 

Let’s start with the camera. Today’s smartphones have multi-camera arrays, up to 48 megapixels, optical zoom and instant retouching of photos. So what are professional photographers using?

The standard tool of any professional photographer is a digital SLR camera. The physical mirror-and-prism construction of the camera itself is what creates an image of much higher quality than what digital technology alone will allow. It’s also why these cameras are much larger than the average smartphone! In addition, DSLR cameras have interchangeable lenses, allowing the user to shoot a wide range of subjects, from ultra-wide-angle lenses for landscapes to perspective control lenses that represent architectural features accurately. They handle light better, preventing color distortion and capturing rooms that have both dark corners and bright windows.

The second vital ingredient in a professional photograph is the professional real estate photographer! Yes, it’s a niche market, but these photographers make a living because they’re good at what they do. They know exactly which shots will translate to clicks online, and how to get them using the correct camera lens, shutter speed and aperture setting. Some also use drones and other tools to get the perfect shot. No matter what the condition of home you’re selling, a professional photographer can work magic, making rooms appear larger, entries look more inviting, and gardens look vibrant year-round. 

At Ford Realty we pay for professional photography for every home we sell and that is just the beginning of the marketing we do for our clients. We pay extra online so their Beacon Hill condos to show up faster and more often, so they sell faster and for more.

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