Here are the top three mistakes sellers make that you should avoid making during your next Beacon Hill home sale:
1. Thinking that their home sale will be exactly like someone else’s.
Here’s the thing: If you want and expect what everybody else has, you’re not differentiated. Boston Beacon Hill condo sales, like any other facet of business and sales, are all about differentiation. Success is founded upon being different. If you’re just another Boston downtown condo on the market, then you’ll get just another average result.
“Price is simply an element that has to complement a greater system.”
2. Not understanding what an agent is supposed to do.
Many Boston Beacon Hill condo sellers get caught up asking about the price, but that’s not the right question. The right question is about the agent’s process; if winning a listing or selling one for more was as simple as just pricing it higher, then real estate would be a different world. But there’s more to it than that; your agent is there to administer a process that, hopefully, they’ve done hundreds (if not thousands) of times and that has been engineered to give dependable results. If you like their process, hire them; if you don’t, then move on to a different agent who has a better one.
3. Focusing too much on pricing their Beacon Hill home.
Price is simply a function of marketing. If the entire strategy and all your energy is centered around price, then where do you suppose the buyer’s focus will be? They’ll be thinking about how they can lower the price and get a great deal for themselves. Price is simply an element that has to complement a greater system to maximize your home’s value. This ensures that you get the one thing you should really be focused on: A full market response, which lets you know that you’re not leaving money in the buyer’s pocket.