Boston Beacon Hill condos

Here are the top three mistakes sellers make that you should avoid making during your next Beacon Hill home sale:

1. Thinking that their home sale will be exactly like someone else’s. 

Here’s the thing: If you want and expect what everybody else has, you’re not differentiated. Boston Beacon Hill condo sales, like any other facet of business and sales, are all about differentiation. Success is founded upon being different. If you’re just another Boston downtown condo on the market, then you’ll get just another average result.

“Price is simply an element that has to complement a greater system.”

2. Not understanding what an agent is supposed to do.

 Many Boston Beacon Hill condo sellers get caught up asking about the price, but that’s not the right question. The right question is about the agent’s process; if winning a listing or selling one for more was as simple as just pricing it higher, then real estate would be a different world. But there’s more to it than that; your agent is there to administer a process that, hopefully, they’ve done hundreds (if not thousands) of times and that has been engineered to give dependable results. If you like their process, hire them; if you don’t, then move on to a different agent who has a better one.

3. Focusing too much on pricing their Beacon Hill home.

 Price is simply a function of marketing. If the entire strategy and all your energy is centered around price, then where do you suppose the buyer’s focus will be? They’ll be thinking about how they can lower the price and get a great deal for themselves. Price is simply an element that has to complement a greater system to maximize your home’s value. This ensures that you get the one thing you should really be focused on: A full market response, which lets you know that you’re not leaving money in the buyer’s pocket.

Author Profile

John Ford
John Ford

Over the course of 20 years in the Boston downtown real estate market, John represented and sold numerous, condominiums, investment and development properties in Greater Boston and in the surrounding suburbs

In addition to representing Boston condo buyers and sellers, John is currently one of the most recognized Boston condo blog writers regarding Boston condominiums and residential real estate markets. John's insights and observations about the Boston condo market have been seen in a wide variety of the most established local & national media outlets including; Banker and Tradesman, Boston Magazine The Boston Globe, The Boston Herald and NewsWeek and Fortune magazine, among others.


For over 24 years, John Ford, of Ford Realty Inc., has been actively involved in the real estate industry. He started his career in commercial real estate with a national firm Spaulding & Slye and quickly realized that he had a passion for residential properties. In 1999, John entered the residential real estate market, and in 2000 John Started his own firm Ford Realty Inc. As a broker, his clients have come to love his fun, vivacious, and friendly attitude. He prides himself on bringing honesty and integrity to the entire home buying and selling process. In addition to helping buyers and sellers, he also works with rental clients. Whether you’re looking to purchase a new Boston condo or rent an apartment, you’ll quickly learn why John has a 97% closing rate.


Back Bay

Beacon Hill

Charles River Park


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Seaport District

South Boston



Surrounding Communities of Boston
John Ford and his staff can be reached at 617-595-3712 or 617-720-5454. Please feel free to stop by John's Boston Beacon Hill office located at 137 Charles Street.

John Ford
Ford Realty Inc
137 Charles Street
Boston, Ma 02114



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