While spring is the traditional homebuying season, it doesn’t mean you can’t have success selling Boston real estate in late Summer early Fall—it just requires a different approach. Around fall, the market tends to pick up and become and Boston real estate for sale inventory is on the rise. Fortunately, Boston’s Fall market weather keeps the market for real estate in downtown Boston from slowing down too much, although you should keep in mind  the weather in Boston can change very quickly. Here’s what you should know to get your Boston condo for sale sold during the fall so it doesn’t linger on the market into the cold snowy winter months

Make Sure Your Boston Real Estate For Sale Is Priced Competitively

When it’s a buyer’s or even a seller’s market, you need to make sure your Midtown condo is priced to sell, especially during the fall when there will be more competition of Boston condos for sale for buyers to view. While the Fall months are indeed one of the peak selling season, the right pricing strategy can help you sell your Seaport condo for sale in any market. Your downtown Boston real estate agent will help you develop a competitive pricing strategy that avoids one of the biggest mistakes you can make: overpricing, which will get your home ignored in a buyer’s market and leave you chasing after buyers with price reductions later.

Get Your Home in Showroom Condition

It goes without saying that you’ll want your Beacon Hill condo to be in the best possible condition to appeal to as many buyers as possible. Think of your home not as your home but as an asset you’re trying to sell for as much money as possible. Your Beacon Hill home should be in showroom condition because the last thing you want potential buyers to see is a home full of unfinished projects or outdated fixtures. After all, they’ll have plenty of other options during the fall. Three important steps to take include:

  • Declutter – Keep it simple, clean, and subtle as you go through each room, removing unnecessary furniture, personal items, and knickknacks. When buyers walk into your home, they should be able to picture living there and how their belongings will look, not how small the room feels with too much furniture.
  • Stage – Simple forms of staging can really make a difference. Make sure to have fresh white towels and throw rugs when prospective buyers come to visit. When staging your home, remember less is more.
  • Repaint – A fresh coat of paint can go a long way toward making your home feel fresh and new. It’ll make the house look vibrant and clean, and it’s a chance to switch out personal color choices for neutral hues that will appeal to others.

Market Aggressively

Any marketing is good marketing, and in today’s online world, there are many outlets and opportunities to get your Boston North End condo for sale in front of prospective buyers. Especially during the fall, it’s important to use a variety of marketing strategies, such as video tours, open houses, social media posts with pictures, emails, and flyers. Make sure you choose a downtown Boston real estate agent who has aggressive and effective strategies to sell your home.

Remember Fall Isn’t a Deadline

While most buyers want to move during the summer so their kids will be able to start school on time and spend the holidays in their new homes, there will still be plenty of buyers ready to buy in the fall. Try to identify the buyers most likely to be interested in your property, whether they’re retirees, singles, young couples, or buyers looking for second homes. Selling your home can be a stressful experience at any time of year, so it’s a good idea to hire an agent to take care of all the details for you. If you have a loft, penthouse, or any type of Boston real estate for sale, reach out to the professionals at Ford Realty Inc., to guide you through the process. Call one of our friendly agents today at 617-595-3712 and set up an appointment to discuss how we can help.

Author Profile

John Ford
John Ford

Over the course of 20 years in the Boston downtown real estate market, John represented and sold numerous, condominiums, investment and development properties in Greater Boston and in the surrounding suburbs

In addition to representing Boston condo buyers and sellers, John is currently one of the most recognized Boston condo blog writers regarding Boston condominiums and residential real estate markets. John's insights and observations about the Boston condo market have been seen in a wide variety of the most established local & national media outlets including; Banker and Tradesman, Boston Magazine The Boston Globe, The Boston Herald and NewsWeek and Fortune magazine, among others.


For over 24 years, John Ford, of Ford Realty Inc., has been actively involved in the real estate industry. He started his career in commercial real estate with a national firm Spaulding & Slye and quickly realized that he had a passion for residential properties. In 1999, John entered the residential real estate market, and in 2000 John Started his own firm Ford Realty Inc. As a broker, his clients have come to love his fun, vivacious, and friendly attitude. He prides himself on bringing honesty and integrity to the entire home buying and selling process. In addition to helping buyers and sellers, he also works with rental clients. Whether you’re looking to purchase a new Boston condo or rent an apartment, you’ll quickly learn why John has a 97% closing rate.


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John Ford and his staff can be reached at 617-595-3712 or 617-720-5454. Please feel free to stop by John's Boston Beacon Hill office located at 137 Charles Street.

John Ford
Ford Realty Inc
137 Charles Street
Boston, Ma 02114



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