Move over, Millennials. There’s a new generation coming to buy up the Boston condo market.  There known as Generation Z and these condo buyers are poised to enter the Boston real estate market in 2018, in a strong way. Generation Z, also known as the “Net” or “Digital” generation, comprises those individuals born from 1996 to 2010. The oldest among them are now in their twenties, and many are starting to enter the Boston condo market for the first time. And they have high paying jobs and cash to do so.

But lets back up for a second. Who are Genaration Z? What do we know about them?  And what are they buying?  The video below, will help answer these questions.

In 2015 Fast Company reported that this group makes up 25 percent of the U.S. population, making them a larger group than either the Baby Boomers or the Millennials.

What are Generation Z looking for, researchers have found that the concerns and belief systems of this generation differ radically from both the Baby Boomers and the Millennials. They have found the following to be true about this group of young people:

1.Even though they have good paying jobs, they carry high amounts of student debt, with 46 percent feeling concerned and burdened by it.

2.Because most lived through 9/11 and all have lived with terrorism, they have more feelings of being unsettled and insecure.

3.With lower rates of teen pregnancy, alcoholism, and drug use, this generation is more risk adverse.

4.They have seen an unprecedented amount of technological change.

5..They are heavily reliant and consistent users of technology, such as cell phones and tablets.\\

6.They are more educated, more underemployed, and more culturally diverse than generations that have come before them.

This new generation is more conservative than previous generations, but members have an entrepreneurial bent. Many of them are eschewing a traditional career path, opting to freelance instead and/or independent contractor status. Perhaps seeing older generations struggle and live through the financial crisis has made them think differently. This generation has a strong entrepreneurial thought pattern towards making a living. At the 2016

REALTORS® Conference and Expo in Orlando, real estate professionals solicited a panel of five members known as the “Gen Z Consumers” to share some insight into the future of real estate. Here are some of the key points made during that presentation:

This generation values home ownership and sees it as an ultimate life goal. In fact, 97 percent of Generation Z believe they will own a home in the future.

1.Eighty-one percent plan to use a real estate professional during the home-buying process.

2.Their most-used social media sites are Snapchat, Twitter, Tumblr, and Instagram.

3.Many expect to purchase their first home between the ages of 26 and 30.

Here are some of the habits and traits they have already perfected that could have an impact on the Boston real estate experiences as consumers:

1.Many want Boston real estate agents to reach out to them on social media versus email or online advertisements.

2.Half of Generation Z use their phone to look for a better price while shopping at a retail store, perhaps reflecting their existence in a digital society wrought with technological innovation and instant connectivity.

3.Most would rather save money than spend it. They will likely look for ways to save money in the Boston condo process, perhaps opting for affordable, functional homes.

4.Most use their phone to research purchases before they buy.

5.Half of this generation identifies themselves as deal seekers.

6.Nearly three-quarters expect to experience significant failure before achieving success.

7.A vast majority of Generation Z believe their online experiences will help them reach their goals.

8.They prefer the suburban lifestyle, like Millennials, but only 17 percent want to live in the same place where they grew up.

As each new generation enters the real estate market, professionals must prepare themselves for the shift from working with Millennials to Generation Z.

Unlike past generations, many of whom remember a time before there was an Internet or cell phones, Gen Z has an affinity for today’s digital world. In fact, 90 percent plan to purchase a home online. And because they live in a time where everything is immediate, this will most certainly impact how they shop for and buy a house.

Gen Z has an affinity for today’s digital world. In fact, 90 percent plan to purchase a home online.

As a real estate agent, you must position yourself to take advantage of this growing group of potential Boston condo buyers by staying up-to-date on technology, updating your value proposition to appeal to this generation’s needs and desires, and learn all you can about this demographic

Back to Boston condos for sale homepage

Contact me to find to set up an appointment to start your Boston condo buying process.

Boston condos

Boston condos for sale


For more information please contact one of our on-call agents at 617-595-3712.

Author Profile

John Ford
John Ford

Over the course of 20 years in the Boston downtown real estate market, John represented and sold numerous, condominiums, investment and development properties in Greater Boston and in the surrounding suburbs

In addition to representing Boston condo buyers and sellers, John is currently one of the most recognized Boston condo blog writers regarding Boston condominiums and residential real estate markets. John's insights and observations about the Boston condo market have been seen in a wide variety of the most established local & national media outlets including; Banker and Tradesman, Boston Magazine The Boston Globe, The Boston Herald and NewsWeek and Fortune magazine, among others.


For over 24 years, John Ford, of Ford Realty Inc., has been actively involved in the real estate industry. He started his career in commercial real estate with a national firm Spaulding & Slye and quickly realized that he had a passion for residential properties. In 1999, John entered the residential real estate market, and in 2000 John Started his own firm Ford Realty Inc. As a broker, his clients have come to love his fun, vivacious, and friendly attitude. He prides himself on bringing honesty and integrity to the entire home buying and selling process. In addition to helping buyers and sellers, he also works with rental clients. Whether you’re looking to purchase a new Boston condo or rent an apartment, you’ll quickly learn why John has a 97% closing rate.


Back Bay

Beacon Hill

Charles River Park


North End

South End

Seaport District

South Boston



Surrounding Communities of Boston
John Ford and his staff can be reached at 617-595-3712 or 617-720-5454. Please feel free to stop by John's Boston Beacon Hill office located at 137 Charles Street.

John Ford
Ford Realty Inc
137 Charles Street
Boston, Ma 02114



Call Now