From the New York Times:

FORTY miles north of Los Angeles, in an area where hundreds of homes are cropping up among the brushy, treeless hills, several dozens buyers recently found an odd spectacle in a new housing development.

To visitors, at first glance, it was like walking into a domestic scene starring Colin Farrell and Cameron Diaz.

As shoppers stepped through the front door of the largest model home, a barefoot affable man in his 30’s shouted hello from the kitchen and offered juice to the buyers’ children. His “wife” — slim, blonde and agreeable — pressed them to try some fresh-baked cookies. Their “children,” 12 and 14, offered to show the visitors their rooms. A birthday card was propped on the mantel, and a chocolate layer cake with blown-out candles sat on the speckled granite countertop.

In truth, this cheerful family of four was a group of professional actors — paid to show buyers how life could be in the house, which is one of 166 units planned by Centex Homes of Dallas.

Um, yeah.

Actually, I don’t hate the idea. As the article explains, only one of four model units had a “family” in it. I think it might be kind of a funny thing, that might help some buyers imagine how their family would fit into the home. I think there is very little downside (it probably doesn’t really creep people out, and it’s probably kind of humorous, to most people).

More: Model Homes and Model “Families” – By Rebecca Fairley Raney, The New York Times

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Updated: December 2017   1st Quarter 2018

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