Martha Stewart Designed My Home Boston Condos For Sale Ford Realty

Boston Real Estate for Sale in 2021

Martha Stewart designed my home

Word came this week that Martha Stewart is lending her name (and brand) to a line of homes manufactured and sold by KB Homes.

I never really cared one way or another about Martha Stewart until I started watching “The Apprentice” (and apparently I’m the only one watching, based on its ratings). I like her, a lot.

She’s a bit cocky, wouldn’t you say?

“Let’s face it, everybody wants to live in one of my homes,” she said yesterday morning, during a tour of the work her design team has been doing on the interiors of the new houses. “You see one of them and you don’t want to leave.”

I can’t understand why she is getting into this home-building scheme. She says it doesn’t cheapen her image, but, really, look at the homes. Maybe they’re your style, but for 90% of New Englanders, they look like a wreck. I say “they” because just about everyone of these homes by KB Homes and Toll Brothers look exactly the same.

By Rick Lyman, The New York Times

THE color rendering of a modest two-and-a-half-story suburban home, facing the street, with two garage doors and a recessed porch, may not immediately bring to mind Martha Stewart’s 153-acre estate in upper Westchester County with its stables, gardens and manor house.

But that’s the idea.

A licensing deal unveiled this week bringing together Ms. Stewart’s how-to empire and KB Home, one of the country’s largest community developers, is being described by both sides as the synergistic, all-but-inevitable mingling of two home-oriented giants. The deal calls for the construction of 650 homes early next year in a subdivision in Cary, N.C., to be called “KB Home Twin Lakes: Homes Created With Martha Stewart” and inspired by the look of three of her residences.

Complete article: Marthatown: Living in the Bubble

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