Should You Update Your Home Before You Sell?

Downtown Boston real estate brokers usually recommend it, but should you update your Beacon Hill condo for sale? Conventional wisdom says updating results in a higher sale price and faster sale. That’s not always the case; Boston downtown real estate is not a one size fits all business and a dollar in is rarely a dollar out.

Who Says You Should Update Before Listing?

Every Boston condo for sale will sell; the only question is what the market (current buyers) will pay. The single most important variable is the micro market condition. Where is the Boston condo, what’s the price point and how’s the market? 

Who is Buying the Home?

Who’s the target buyer? The most common issues tend to be things like damaged carpet, peeling paint, inoperable appliances . But perhaps you want to do a larger home renovation project to attract buyers in the higher price point of home buying.

Cost vs Return

Not every home requires significant updating before listing; fresh pine straw, pressure wash, decluttering and colorful flowers might be just fine. Money can be saved working with a professional agent to analyze the market and determine what, if anything, is genuinely required

The Keys to Success

Every Beacon Hill condo sells at some point. The best outcomes have three key factors aligned when compared with the competition; price exposure appeal. The home must be accurately priced, must be easy for both agents and the public to find and it must be appealing. So:

1 – Work only with professional Boston downtown real estate offices (GOOGLE )
2 – Identify the most likely buyer (know and target your audience)
3 – Review trends over the last year and anticipate the next several months
4 – Identify any areas requiring special attention.
5 – Price it competitively (in line with closed sales, what is an appraiser going to see?)
6 – Negotiate realistically (it’s business, don’t take anything personally)

Boston downtown real estate isn’t rocket science; but 10% of the agents do 90% of the business for a reason. Experienced agents understand the nuances and trends, know how to position homes to successfully sell and understand how to manage things to the closing table.

For more information please call me at 617-595-3712

Thumbs up to Kay Grant for the blog idea

Boston Condos for Sale

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Author Profile

John Ford
John Ford

Over the course of 20 years in the Boston downtown real estate market, John represented and sold numerous, condominiums, investment and development properties in Greater Boston and in the surrounding suburbs

In addition to representing Boston condo buyers and sellers, John is currently one of the most recognized Boston condo blog writers regarding Boston condominiums and residential real estate markets. John's insights and observations about the Boston condo market have been seen in a wide variety of the most established local & national media outlets including; Banker and Tradesman, Boston Magazine The Boston Globe, The Boston Herald and NewsWeek and Fortune magazine, among others.


For over 24 years, John Ford, of Ford Realty Inc., has been actively involved in the real estate industry. He started his career in commercial real estate with a national firm Spaulding & Slye and quickly realized that he had a passion for residential properties. In 1999, John entered the residential real estate market, and in 2000 John Started his own firm Ford Realty Inc. As a broker, his clients have come to love his fun, vivacious, and friendly attitude. He prides himself on bringing honesty and integrity to the entire home buying and selling process. In addition to helping buyers and sellers, he also works with rental clients. Whether you’re looking to purchase a new Boston condo or rent an apartment, you’ll quickly learn why John has a 97% closing rate.


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John Ford and his staff can be reached at 617-595-3712 or 617-720-5454. Please feel free to stop by John's Boston Beacon Hill office located at 137 Charles Street.

John Ford
Ford Realty Inc
137 Charles Street
Boston, Ma 02114



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