Slashing list prices

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Slashing list prices

Boston condo sellers hate to hear that they should slash their listing price. Sometimes it’s based on old data.

Look at it logically. Summer is over, rates are higher, and the comparable sales were sold during rosier conditions. Most of all, how do you know those buyers paid the right price? Would today’s buyers pay the same?

I know it’s tempting to shrug it off and wait until next year or until what? Prices go higher? Statistically, the pricing has been flat this year. What’s going to improve? Just getting past the midterms will cause buyers to pay more than today’s prices? Be realistic, not dreamy

Ford Realty Menu of Options for Boston and the North Shore

Buyers receive 60% rebate from our portion of the broker fee

Renters flat fee $1,000 regardless the price of the apartment.

As a home seller, it sounds like you have a solid grasp of the current 2026 landscape for flat-fee listings in the Boston and North Shore areas. Here is a concise breakdown of how those Ford Realty tiers typically function based on the service levels you’ve identified:

1. Basic “Entry Only” – $500.00

• Visibility: Your home is listed on the local MLS, which syndicates to Zillow, Realtor.com, and local brokerage sites.
• Your Role: You are the primary point of contact. You handle photography, scheduling all showings, vetting buyers, and all contract negotiations.
• Best for: Experienced sellers or those comfortable managing real estate paperwork and logistics independently. 

2. Flat Fee (Assisted) – Starting at $1,500.00

• The Upgrade: The broker takes professional photos and handles the listing setup.
• Added Support: You gain professional guidance for the initial setup, ensuring the listing looks polished to attract higher-quality leads.
• Broker Role: 60-day listing, one open house per month, schedule day and evening showings. The negative is that the full fee is due after 60 days even if the house/condo doesn’t sell or go under agreement.

3. Full-Service – 1% Commission 

• The Full Package: Professional photography and floor plans are included.
• Active Management: The broker hosts one open house per month and handles day/evening showings.
• Logistics: They are physically present for the BFD smoke detector inspection and the home inspection, taking significant stress off your plate. 

Key Financial Reminders

• Buyer’s Side: Regardless of your flat fee, remember to factor in the 2%–3% commission for the buyer’s agent to keep your home competitive.
• Tax/Closing: Budget for the MA transfer tax ($4.56 per $1,000) and ensure all Condo fees are cleared to avoid delays at closing. 

BUYERS REBATE

Boston and North Shore Buyers: We provide a 55% rebate of our commission to you, as the buyer, for homes priced over 500,000.

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From the BBJ:

Boston ranks third in the nation in home-price discounts, as reductions were recorded by some 35 percent of all listings on the market as of Dec. 1, according to a report by online real estate services firm Trulia Inc.

Can anyone square this report with the item immediately below about rising home values? The reports seem to be saying two different things. Of course, the Trulia report could merely mean that 35 percent of sellers are completely out of it when it comes to initially valuing their homes.

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