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Boston real estate[/caption]
By now, most Americans have become well aware of the comforts to be gained during this pandemic from scrolling through dreamy Zillow listings.
But if Saturday Night Live’s recent sketch drawing strong comparisons between browsing Zillow and phone sex didn’t completely confirm the nation’s compulsive obsession with Zillow, results from a recent survey conducted by California-based insurance agency Surety First will.
Surety First surveyed more than 1,000 people about why or how often they browse Zillow and what kinds of activities they might give up in order to enable their browsing of the site.
What the company found was, Zillow browsers can get pretty obsessed. More than half of those surveyed said they spent between one and four hours browsing listings, with the majority of those individuals (34.5 percent) spending between one to two hours on the site.
Men were 14 percent more likely than women to spend one to four hours on Zillow. Perhaps not surprisingly, individuals in the baby boomer demographic were less likely to be so hooked on the site, with 86 percent responding that they spent less than an hour or no time at all on the site.
Americans’ Zillow habits are also impacting other parts of their lives in not insignificant ways. Fifty-eight percent of those surveyed said they missed an important deadline as a result of Zillow browsing. Nearly as many respondents (56 percent) said they canceled plans with friends because they were browsing through listings.
Overall, 41 percent of respondents admitted that their time spent on the site has caused them problems in their personal or professional lives.
Most people scrolling through the site’s listings cited curiosity as a driving factor behind their Zillow habit with 63 percent using the site to look up the value of a friend’s home, and 53 percent using it to look up their boss’ home.
But, a good portion of users just spend time on Zillow for the sheer indulgence of fantasy: 57 percent of respondents said they browse listings in order to daydream or wind down.
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Updated: Boston Real Estate 2021
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