Top Real Estate Websites In 2021.... Boston Condos For Sale Ford Realty

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What are the top real estate websites by traffic? This information is hard to come by. Most of what you can find online is completely outdated and list websites that no longer exist, and haven’t for years. No longer, read below for the most current 2021 data on top real estate website traffic.

Top Real Estate Websites have Grown in Power

National real estate websites have grown in traffic at an amazing pace and have a huge impact on the national and local real estate markets. Most Boston condo buyers are not using their local MLS websites or local Realty or real estate agent websites to find properties. Most buyers are looking on these mega sites. So it is important to know which of these sites is truly king and what the pecking order is. For reliable home search results, most Realtors I know recommend Realtor.com or a local search site like the MLS or something a local Realty company or agent has branded – but is still local and extremely accurate. Zillow is the biggest player below, but is not known for having accurate data.

Home Buyers Increasingly Rely on Real Estate Websites

According to the National Association of Realtors report, 95% of buyers look online for their next home. There is a very good chance they are using one or more of the below websites.

Top 5 Real Estate Websites in 2021

Real Estate Website Traffic Monthly Averages Nov. through Jan. 2021 – Top 5

Real Estate Websites	Monthly Visitors	Average Duration
1. Zillow.com	264.5 Million	6:44 minutes
2. Realtor.com	139.8 Million	6:11 minutes
3. Redfin.com	74.5 Million	5:09 minutes
4. Trulia.com	55.9 Million	4:59 minutes
5. Movoto.com	19.26 Million	4:05 minutes

Top 10 Real Estate Websites

Real Estate Websites	Monthly Visitors	Average Duration
6. Coldwellbanker	9.52 Million	2:38 minutes
7. Homes.com	7.09 Million	3:39 minutes
8. Remax.com	5.41 Million	2:50 minutes
9. Century21.com	5.11 Million	4:25 minutes
10. Compass.com	4.32 Million	4:07 minutes

Real Estate Website Selection Method

What’s not included? The above are the highest trafficked residential, homes for sale websites in the U.S. Those websites that are focused on apartment rentals would have their own separate list. So would websites that focus on commercial property, land property, or investment opportunities (like foreclosure sites).

Biggest Real Estate Website Losers in 2021

KW.com, Keller Williams flagship site, keeps dropping. This is incredibly surprising since of all the national Realty companies they are spending the most on technology (far as we know). They are also much larger than all of the other Realty companies on the list. In 2018 KW.com was ranked 9th, 2019 they were ranked 8th, then in 2020 fell to 10th, now they have dropped out of the top 10 altogether. Their high time on site also likely has to do more with recording agents spending time in the KW.com backend then it does home buyers searching on their front-facing site – which simply isn’t that good.

Estately and Trulia also dropped rank this year, Trulia dropping from a prestigious 3rd rank to 4th and Estately dropping out of the top ten and dropping hard on average time on site.