I just recently called my dad to wish him a Happy New Year. During our conversation, he told me about a recent driving story. I won’t get into all the details, but I’ll tell you how it concluded: Me: Dad: We need to talk about your driving? I’m a...
The other day, I was asked; “John I noticed you closed one of your offices, are times tough?” Not really I responded, but the times have changed, and having a premier office street location is not as important in this day and age. Quality is more important...
I’ve never understood the concept of “Value Range Marketing” or “Value Range Price.” According to The Lund Team in San Diego, “Value Range Marketing is a simple pricing strategy designed to bridge the gap between the...
A lot of people greet press releases published by the National Association of Realtors with a good dose of skepticism. Which they should! We’ve all seen their rosy forecasts, month after month. Often, it seems as though they have no grasp on reality. I mostly...
