Ford Realty Menu of Flat Fee Listings for Boston and the North Shore

Buyers receive 60% rebate from our portion of the broker fee

As a home seller, it sounds like you have a solid grasp of the current 2026 landscape for flat-fee listings in the Boston and North Shore areas. Here is a concise breakdown of how those Ford Realty tiers typically function based on the service levels you’ve identified:

1. Basic “Entry Only” – $500.00

• Visibility: Your home is listed on the local MLS, which syndicates to Zillow, Realtor.com, and local brokerage sites.
• Your Role: You are the primary point of contact. You handle photography, scheduling all showings, vetting buyers, and all contract negotiations.
• Best for: Experienced sellers or those comfortable managing real estate paperwork and logistics independently. 

2. Flat Fee (Assisted) – Starting at $1,500.00

• The Upgrade: The broker takes professional photos and handles the listing setup.
• Added Support: You gain professional guidance for the initial setup, ensuring the listing looks polished to attract higher-quality leads.
• Broker Role: 60-day listing, one open house per month, schedule day and evening showings. The negative is that the full fee is due after 60 days even if the house/condo doesn’t sell or go under agreement.

3. Full-Service – 1% Commission 

• The Full Package: Professional photography and floor plans are included.
• Active Management: The broker hosts one open house per month and handles day/evening showings.
• Logistics: They are physically present for the BFD smoke detector inspection and the home inspection, taking significant stress off your plate.