Boston Real Estate for Sale

Updated: Boston Real Estate Blog 2023

Byline – John Ford Beacon Hill Condo Broker

Crowdsourcing the color you should paint for your house – Goes viral

Boston Condos for Sale and Apartments for Rent


Crowdsourcing the color you should paint for your house – Goes viral

If you’re looking for the perfect paint color to do some remodeling this fall, why not grab a gallon or two of All Star Home’s pick of what it says is Massachusetts’ favorite color. 

All Star Home wanted to see what paint colors Americans used the most, and to do so they analyzed Google trends to determine the most popular paint color by state. Next they asked more than 1,000 homeowners their paint preferences and favorite colors to come up with the list. 

Massachusetts homeowners, like those in most other states, seem to lean toward neutrals, according to the report, which found grays and whites topped the list.

What’s the Bay State’s favorite? Benjamin Moore’s Gray Owl. Described by the company as a “light gray with a cool, crisp cast,” Gray Owl is part of Benjamin Moore’s Off-White Collection. 

TS Paint Colors by State Graphic 1

Nationally, Sherwin-Williams’ Grizzle Gray topped the list of the top 10 most popular paint colors, followed by Benjamin Moore’s Palladian Blue, Sherwin Williams’ Alabaster, Benjamin Moore’s Distant Gray and Benjamin Moore’s Capital White to round out the top 5. 

TS Paint Colors by State Graphic 2


The owners of the house below, had just pulled the vinyl siding off their house and the cedar siding underneath was in dire need of a paint job. The boards were covered in peeling white paint and needed new life. But picking out the next paint color for your house can be a tough decision.

So, they did what any 21st century real estate owner would do: they crowdsourced it.

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