Through this acquisition, eXp is adding a full franchise option alongside its cloud-based brokerage model.

Reflecting the acquisition, eXp said it will begin trading under a new Nasdaq ticker, “AGNT,” on Friday.

The Bellingham, Washington-based holding company for eXp RealtyFrameVR.io and SUCCESS Enterprises, said in an announcement that the deal is designed to turn its existing infrastructure into a “multi-model platform” that can support different brands and business structures under one global umbrella.