How Google works and its impact on real estate.
How is Google impacting the Boston real estate market? Here are few tips from Google for those that are in the real estate industry. Actually, these are useful tips regardless of what industry you’re in.
Google and Boston Real Estate
The transitive verb to google (also spelled Google) means using the Google search engine to obtain information on something or somebody on the World Wide Web. However, in many dictionaries the verb refers to using any web search engine, such as Yahoo! or Bing. A neologism arising from the popularity and dominance of the eponymous search engine, the American Dialect Society chose it as the “most useful word of 2002.” It was added to the Oxford English Dictionary on June 15, 2006, and to the eleventh edition of the Merriam-Webster Collegiate Dictionary in July 2006. The first recorded usage of google used as a participle, thus supposing an intransitive verb, was on July 8, 1998, by Google co-founder Larry Page himself, who wrote on a mailing list: “Have fun and keep googling!” Its earliest known use (as a transitive verb) on American television was in the “Help” episode of Buffy the Vampire Slayer (October 15, 2002), when Willow asked Buffy, “Have you googled her yet?”
Fearing the genericizing and potential loss of its trademark, Google has discouraged use of the word as a verb, particularly when used as a synonym for general web searching. On February 23, 2003, the company sent a cease and desist letter to Paul McFedries, creator of Word Spy, a website that tracks neologisms. In an article in the Washington Post, Frank Ahrens discussed the letter he received from a Google lawyer that demonstrated “appropriate” and “inappropriate” ways to use the verb “google”. It was reported that, in response to this concern, lexicographers for the Merriam-Webster Collegiate Dictionary lowercased the actual entry for the word, google, while maintaining the capitalization of the search engine in their definition, “to use the Google search engine to seek online information” (a concern which did not deter the Oxford editors from preserving the history of both “cases”). On October 25, 2006, Google sent a request to the public requesting that “you should please only use ‘Google’ when you’re actually referring to Google Inc. and our services.”
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