Are you wondering whether it’s the right time to put your Beacon Hill condo on the market? To help guide your decision, make note of these four questions to ask a Boston real estate agent before committing to a listing.

How Should I Price My Home?

This is one of the most important questions to ask when selling a Back Bay condo for sale. Ideally, your realtor should be an expert in your neighborhood and understand how to appropriately price a property like yours. Boston real estate that’s priced too high will likely languish on the market, while Beacon Hill condo sales listed too low often sell for less than they’re worth. The agent should back up his or her recommendation with a comparative market analysis for your Boston downtown neighborhood.

What Improvements Should I Make?

Your Boston real estate listing agent should be able to play up the highlights of your Beacon Hill condo for sale as well as offer objective criticism that can improve how well the property shows. Ask for an honest assessment of pain points you can change, like poor curb appeal, and those you can’t, such as location. This will help guide repairs that will bring in buyers.

What Is Your Marketing Strategy?

In the digital age, just listing your Back Bay condo for sale isn’t enough. Your realtor should have a strategy for effective sales that includes professional photography as well as online and traditional advertising channels. Understand which of these functions he or she manages and which are delegated to others.

How Do You Prefer To Communicate?

If you prefer a quick text to a lengthy phone call while your realtor would rather ring you up with news, he or she may not be the best fit. In addition to communicate method, ask about expected frequency of messages. Selling your home can be stressful, so it’s important to work with an agent who’s on the same page.

Get in touch today to work with some of the best realtors in Boston. Our experienced team is committed to selling your Boston condo.

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Author Profile

John Ford
John Ford

Over the course of 20 years in the Boston downtown real estate market, John represented and sold numerous, condominiums, investment and development properties in Greater Boston and in the surrounding suburbs

In addition to representing Boston condo buyers and sellers, John is currently one of the most recognized Boston condo blog writers regarding Boston condominiums and residential real estate markets. John's insights and observations about the Boston condo market have been seen in a wide variety of the most established local & national media outlets including; Banker and Tradesman, Boston Magazine The Boston Globe, The Boston Herald and NewsWeek and Fortune magazine, among others.


For over 24 years, John Ford, of Ford Realty Inc., has been actively involved in the real estate industry. He started his career in commercial real estate with a national firm Spaulding & Slye and quickly realized that he had a passion for residential properties. In 1999, John entered the residential real estate market, and in 2000 John Started his own firm Ford Realty Inc. As a broker, his clients have come to love his fun, vivacious, and friendly attitude. He prides himself on bringing honesty and integrity to the entire home buying and selling process. In addition to helping buyers and sellers, he also works with rental clients. Whether you’re looking to purchase a new Boston condo or rent an apartment, you’ll quickly learn why John has a 97% closing rate.


Back Bay

Beacon Hill

Charles River Park


North End

South End

Seaport District

South Boston



Surrounding Communities of Boston
John Ford and his staff can be reached at 617-595-3712 or 617-720-5454. Please feel free to stop by John's Boston Beacon Hill office located at 137 Charles Street.

John Ford
Ford Realty Inc
137 Charles Street
Boston, Ma 02114



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